I was approached to come up with a magazine for Al Ghurair Centre, Dubai’s first shopping mall. At the time, it was languishing behind the city's bigger malls, so as part of a rebrand, I was asked to create a new type of mall magazine - one that focused on the culture and the heritage of the area, as well as the products in the stores. 

I designed the magazine from scratch: emphasising bold colours, iPhone photography and quirky, compelling articles. I commissioned, edited and produced every issue.